JoAnn M. Laing is a nationally known expert on small business healthcare. A Harvard Business School graduate, she is the author of “The Small Business Guide To HSAs.” As chairperson of Information Strategies, Inc., she has directed numerous national studies on small business leaders regarding healthcare issues.
…But Don’t Ignore The Changing Marketing Landscape Without sales, no company can survive. However, making positive sales decisions has become even more important and complex as we move deeper into the second decade of the 21st Century. For small business leaders, the changing marketplace has wrenched them away from traditional sales models and into a [...]
As aspects of the Patient Protection and Affordable Care Act (PPACA) gradually kick in, the application, management and makeup of healthcare benefits, offerings and costs will change for many small businesses. Small business owners may be faced with: Coverage requirements prohibiting insurers from denying coverage or using price discrimination to target those with preexisting conditions; [...]