Articles by Craig della Penna

About Craig della Penna

Craig della Penna is the creator of the HireBest® system and founder of Aesop Partners, LLC. For more than 25 years, he has advised leaders at Fortune 100 companies, private equity-backed firms, and privately held businesses on talent strategy and executive assessment. His HireBest system has generated a 90-percent success rate in identifying top talent for clients. He shares his method for success in his new book, Cipher: A Proven Framework to Hire the Best People (Third Act Publishers, April 28, 2026). Learn more at hirebest.ai.

Barriers to a Great Hiring Cipher: The Specificity Problem

August 19, 2026 Craig della Penna 0

Most hiring mistakes don’t happen in the interview room. They happened weeks earlier, when someone sat down to define the role and decided that “strong leadership skills” and “drives results” were specific enough to find […]

Blueprint for Business Survival: When Estate and Succession Planning Must Align

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Your Online Billboard

March 31, 2010 1
Why Should Businesses Consider SMS Marketing For Their Growth And Success?

June 12, 2024 Comments Off on Why Should Businesses Consider SMS Marketing For Their Growth And Success?