Articles by François Bazini

François Bazini is a French- and US-educated ex-BCG strategy consultant and global marketing leader. He started at Danone in Canada, built his US experience at PepsiCo in US-focused and global roles, and later led multi-market brand portfolios across FMCG and Spirits at Suntory - managing teams at local and global levels. He writes on the realities of scaling brands across countries, cultures and categories.