Articles by Kartik Chugh

Kartik Chugh (Simba) is a founder-operator at the intersection of distribution, culture, and narrative control in Web3. Cofounder of FORKOFF, a culture and distribution studio that designs IP-driven campaigns, event systems, and narrative loops for protocols, funds, and builder ecosystems. FORKOFF treats events as content factories, founders as distribution engines, and culture as infrastructure — not aesthetics. 3,085+ short-form clips every 13 days for clients. $5M+ in ecosystem activations across 14 countries. Previously CMO at QuillAudits, the Web3 security pioneer, where he scaled security products to 100K+ users, built 150+ ecosystem partnerships, generated $3M+ qualified pipeline, and drove 1Bn+ views across campaigns. Co-founded EdSquare (acquired). Five years across the AI, Web3, and B2B SaaS playbook. Hosted and partnered on 100+ global events across ETHDenver, Token2049, Consensus, Devcon, and KBW in 20+ countries. Leads Misfits Dubai, a founder-first community built around curated rooms rather than mass communities. Builder at Seedrail (the distribution stack for tech and VCs). Active investor in 12+ early-stage startups across crypto and AI.