Articles by Larry Goddard and Laurence Franklin

Larry Goddard
Serving as CEO, consultant, coach or interim executive, Larry has assisted more than 300 middle-market and family businesses improve their growth, performance, profitability, financial strength and value.

Larry has written three books on improving business performance, growth, profitability and value. The patented SOAR to Strategic Excellence™ and SOAR Growth Strategies™ programs are based on his thirty years of top-level business leadership and consulting experiences.

As the CEO of a national manufacturer and distributor of construction equipment and supplies, he grew revenues from $3 million to more than $100 million in 8 years. Larry has extensive consulting, turnaround and advisory experience, including work as a supervisor with Price Waterhouse (Canada) and as a partner and management consulting practice leader at BDO USA LLP.


Laurence Franklin
Laurence brings Parkland 35+ years establishing internationally renowned businesses and developing leading global brands. He specializes in developing and executing strategic growth plans along with coaching executive teams.

Laurence joined Tumi Inc. in 1985, establishing its premium positioning and overseeing revenue growth from $5.0M to approximately $50.0M. He then went on to join Coach, doubling sales to $500M+ and developing the company as a global lifestyle brand. Laurence held executive positions with Unilever as the EVP and GM of the Elizabeth Arden division. In 2000 he returned to Tumi Inc., guiding the company through two PE transactions in 2002 and 2004, and continued as CEO through 2009 and Board member through 2011 with global revenues now in excess of $350.0M. Soon after Laurence joined Frette as CEO to oversee a turnaround, departing in 2014 to serve as an advisor to high potential brands. Current and past Board memberships include Rosetta Stone (NYSE), Travelpro, Buster + Punch, and Fender Musical Instruments.