Michael Cerdá – American Business Magazine

Articles by Michael Cerdá

About Michael Cerdá

Michael Cerdá is a veteran product and technology leader who has served as Chief Product Officer and executive at several of the world’s most influential companies. As VP of Product for Disney Streaming, he helped launch Disney+ to over 100 million subscribers. Previously, he was Chief Project Officer at Goldman Sachs’ Marcus division, Chief Experience Officer at Live Nation/Ticketmaster, and Director of Product at Facebook. He has also founded multiple venture-backed startups and holds two technology patents. His new book, Build Something: Building Products, Business & Culture – A Journey of Hard-Won Lessons and Impactful Outcomes (Feb. 20, 2025), reveals the untold true stories behind some of the most transformative technologies of our time. Learn more at www.build-something.com.

The most powerful teams aren’t defined by resources or titles, but by alignment — a shared clarity, purpose, and trust that fuels collaboration and momentum. When individuals understand the “why,” feel safe showing up authentically, and stay connected to each other and the mission, they become a force multiplier.

Aligned Teams Move Mountains

April 17, 2025 Michael Cerdá 0

One of the first lessons I learned about regarding what makes a team great came from Alan Lefkof at Netopia, a computer networking company. He introduced me to something called “CAP” — Clarity, Alignment, […]