Articles by Ruben Gutfleisz

Ruben Gutfleisz is the founder of Leadria, an AI platform that creates and publishes Facebook and Instagram ads for small businesses. He works daily with owner-operators — contractors, home services, local practices, and small retail — on what actually makes Meta ads profitable on a small budget: the offer, the targeting, and speed-to-lead. He's especially opinionated about when Facebook ads are the WRONG tool (emergency-demand trades belong on Google) and why the number that matters is cost per booked job, not vanity metrics like cost per click.