Articles by Alfonso de Gaetano

Alfonso de Gaetano, originally from Naples, Italy, has spent the past 18 years in Dubai, transitioning from a professional football career to the business and technology sectors after an ankle injury. With a decade of experience at Google as Director of Global Partnerships and prior roles at Booz & Company, Alfonso founded Crurated in 2021. His vision was to create an innovative wine and spirits destination that leverages blockchain and digital tracking technologies, including NFTs, to combat fraud and ensure the authenticity of every bottle sold. Under his leadership, Crurated has grown from a curated wine community to include prestige spirits, offering exclusive access to collections and partnerships with renowned distilleries. Alfonso’s passion for fine wine, sparked by the Burgundy region, is reflected in Crurated’s expanding portfolio, including up-and-coming producers from lesser-known regions. Alongside his experienced C-level team, he drives global membership growth, strengthens producer relationships, and continues to evolve Crurated’s blockchain platform, including the creation of the Crurated Metaverse—a virtual, blockchain-backed representation of members’ private cellars.