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HomeAuthorsAlyssa Ostroff

Articles by Alyssa Ostroff

About Alyssa Ostroff
Alyssa Ostroff is the founder and designer of Self-Care Shirts, a hand-drawn mental health apparel brand that donates 10% of proceeds to 988 and The Trevor Project. She writes about building a sustainable, mission-driven business after a layoff.
Sales & Marketing

What Cutting My Entire Ad Budget Taught Me About Growing a Small Business

July 8, 2026 Alyssa Ostroff 0

  Last week I did something most business owners would call reckless. I turned off one hundred percent of my paid advertising. Not trimmed it. Not optimized it. Turned it off entirely, with a plan […]

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