Ashwin Gulati – American Business Magazine

Articles by Ashwin Gulati

About Ashwin Gulati

Ashwin Gulati has launched international ventures, helped start-ups take off or land, and copiloted complex transitions for over 100 companies in various industries in the UK, US, Spain, and France. With 30 years in the trenches, he has identified the hidden pitfalls, unspoken truths, and personal twists that ultimately determine a venture’s success or failure. He holds a BA in Economics and Mathematics from Claremont McKenna College and studied at King’s College and the London School of Economics. His new book is Soul Venture: A True Life and Death Journey into the Startup Culture. Learn more at www.soulventurebook.com.

Entrepreneurship is a high-stakes game of strategy, mindset, and adaptability — and applying a tennis framework can bring clarity to the chaos. By visualizing business functions as quadrants, focusing on the next critical action, and treating setbacks like lost points instead of lost matches, founders can stay grounded, agile, and competitive.

Aces, Faults, and Nets: How Tennis Serves a Startup Metaphor

April 8, 2025 Ashwin Gulati Comments Off

Every entrepreneur needs an anchor — something that helps them find balance and make sense of the chaotic, uncharted world of startups. For me, that anchor is tennis. It’s more than just playing a […]