Sales & Marketing

Winning Government Business

Every business in today’s economic climate faces a persistent question: How can more lucrative opportunities be found? Companies from almost every sector of the economy are finding they have to stretch to uncover new approaches […]

HR & Employees

The Right Incentives

The use of incentives is often overlooked as an effective way to increase market share in a shrinking economy. Productivity-based, excess profit incentives can be designed with no upfront cost. Better yet, they are paid […]

Economy

Adopt the Will to Win

Combining execution and attitude leads to success Over the last few years, the economy has taken its toll on many small businesses and their owners. Not surprisingly, they are feeling beat up and hopeless, and […]

IT & Internet

Your Business’ Best Friend

Using online networks effectively can engage your customer base. Thirty years ago, I attended an association meeting workshop with 20 business owners who were enjoying various levels of success in their industry. We were to […]

Sales & Marketing

Reality Check Please

Products don’t sell themselves. Good marketing DOES. So you have this fantastic product/service you’re offering. You’ve done your homework and through your calculations, there is simply no other product/service on the market that competes with […]