Articles by Gerri Knilans

About Gerri Knilans

Gerri Knilans is president of Trade Press Services. As marketing communications strategists, serving organizations of all sizes and types since 1995, the company provides writing, media outreach and general marketing support to help clients accelerate growth and generate more visibility, credibility and name recognition in their marketplaces. For additional information, please visit www.tradepressservices.com or send an email to gerri@tradepressservices.com.

Three Ways to Motivate and Manage Your Sales Force for High Performance

June 15, 2021 Gerri Knilans Comments Off

Every business owner wants to have a highly motivated, top-producing sales team, regardless of who is responsible for performing the sales management function. The pressing question is how to achieve that goal. While many factors […]

How to Grow Your Business: A Practical Guide to Marketing Tactics

November 10, 2020 Gerri Knilans Comments Off

In recent years, marketing has experienced an unimaginable transformation. Today’s marketers and business leaders are forced to do more with less while still differentiating themselves from their competition. As the marketing landscape continues to expand […]

How to Set Goals and Really Keep Them

April 12, 2013 Comments Off on How to Set Goals and Really Keep Them
Designing Restrooms for Small Restaurant Spaces

July 15, 2025 Comments Off on Designing Restrooms for Small Restaurant Spaces
Why Your Character is Important

February 23, 2016 Comments Off on Why Your Character is Important
“Love Thy Enemy”: Why Companies Need a “Brand to Beat”

April 23, 2026 Comments Off on “Love Thy Enemy”: Why Companies Need a “Brand to Beat”
How Small Businesses Can Compete In Google

July 26, 2011 Comments Off on How Small Businesses Can Compete In Google