Ihor Lavrenenko – American Business Magazine

Articles by Ihor Lavrenenko

About Ihor Lavrenenko

Ihor Lavrenenko Founder, Smarfle CRM · Orlando, FL LikedIn: https://www.linkedin.com/in/igor-lavrenenko/ Phone: +1 (347) 918-2146 Email: founder@smarfle.com I’ve spent 17 years helping small businesses grow across healthcare, legal, pest control, e-commerce, SaaS, and home services. After years of seeing companies lose leads from missed calls, slow follow-up, scattered tools, and delayed invoices, I built Smarfle to connect marketing with real operations. Smarfle is the small business CRM I wished my clients had sooner: one place for calls, jobs, scheduling, invoices, payments, customer records, and AI call answering.

Why strategic marketing starts with operations before advertising

July 1, 2026 Ihor Lavrenenko 0

Most business owners I meet do not have a marketing problem first. They have an operations problem that shows up as a marketing problem. They spend money on SEO, paid ads, social media, email, […]