Owners usually notice early fulfillment gaps that hurt growing brands after order volume starts rising and profits do not keep pace. The trouble rarely starts with one major failure. It often starts with small […]
There’s a question worth asking about your business before you spend another dollar on marketing: if someone landed on your homepage right now and spent 10 seconds reading it, could they explain to a […]
Walk into almost any business today and ask about their brand, and you’ll likely hear the same answers: “We just updated our logo.” “We’re working on our colors and website.” “We want something modern […]
Most business owners know when a brand is visibly in trouble. Sales soften. Discounts multiply. Customers come around less often. Retailers or partners seem less enthusiastic. Profitability sinks. The team begins using phrases like […]
Have you heard the news? Traditional media is dead, say armchair pundits, professional prognosticators, and self-interested marketing gurus. And at first glance, they have a point: business leaders increasingly use podcasts, LinkedIn, newsletters, and […]
Diving into the world of branding, we’ve gathered insights from marketers, including seasoned directors and brand strategists, to dispel common myths. From the misconception that rebranding means starting over to the revelation that companies […]
Rebranding in the Digital Era As America’s leading happiness researcher, Arther Brooks speaks to influential business leaders at international conferences, writes books with Oprah Winfrey, and publishes a weekly column at The Atlantic. It’s a […]
Maintaining a sterling brand reputation is non-negotiable for success in today’s cutthroat business world. But what many businesses overlook is the secret sauce that underpins brand strength: quality control. It’s easy to believe that […]
You Can’t Make Everyone Happy, Either At the end of January, Lyles Carr received a nice piece of press. A senior vice president at McCormick Group, a national executive search firm based in the DC […]
When it comes to teaching others about branding, many articles focus on how to brand your company and spread its awareness. While these are great resources that can explain a lot, not many of them […]
The top five retailers in the United States made nearly $230 billion in 2018. ($228.4 billion to be exact.) They must be doing something right. Walmart, Amazon, Costco, Walgreens, and Home Depot have each built […]
Recently, I was chatting with a new public relations client, and hearing his remarkable story reminded me of how we often separate our professional branding efforts from our true passions. And that may not be […]
Having a good public relations or media specialist on your team is one of the keys to selling yourself. But regardless of how good they are – you are your best representative. After all, you […]
In online marketing we’re bombarded with new rules to follow and ways to follow them, but what if the smartest way to spend on Facebook and Google is to stop spending as much? Enter Kay […]
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