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Articles by Dustin Siggins

About Dustin Siggins
Dustin Siggins is founder of Proven Media Solutions. His writing has appeared in Forbes, Insider, Newsweek, and elsewhere.
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Traditional media provides unmatched third-party credibility, enhances SEO, and offers tailored communication options. Ignoring it risks missing critical opportunities. Businesses should balance new and traditional media to maximize impact, focusing on strategic engagement rather than chasing the latest trends.
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5 Reasons Traditional Media Is Still A Brand Growth Powerhouse

December 10, 2024 Dustin Siggins Comments Off on 5 Reasons Traditional Media Is Still A Brand Growth Powerhouse

  Have you heard the news? Traditional media is dead, say armchair pundits, professional prognosticators, and self-interested marketing gurus. And at first glance, they have a point: business leaders increasingly use podcasts, LinkedIn, newsletters, and […]

10% of TV time comes through YouTube instead of traditional broadcast or cable providers
Public Relations

A Hat Trick: The Power of Combining Earned, Paid, & Owned media

August 24, 2024 Dustin Siggins Comments Off on A Hat Trick: The Power of Combining Earned, Paid, & Owned media

  When you turn on the TV, are you watching a “TV” show – or are you clicking straight to the YouTube “app” on your smart television for a rerun or clip of your favorite […]

you either go silent or you get out in front of it
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What To Do When Someone Else’s Mistake Creates Your Crisis

July 22, 2024 Dustin Siggins Comments Off on What To Do When Someone Else’s Mistake Creates Your Crisis

  Most business executives and communications leads know the crisis comms drill: the company or someone in it is accused of doing something bad, you either go silent or you get out in front of […]

Is San Francisco's clean-up just a cover-up?
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Is San Francisco’s clean-up just a cover-up?

December 5, 2023 Dustin Siggins Comments Off on Is San Francisco’s clean-up just a cover-up?

  San Francisco once had a reputation people would kill for. It was the city of the future, chock full of liberal social values and care for the downtrodden. And for a brief shining moment earlier this month, that […]

To hold in your hands a rare four-leaf clover for good luck against the background of a green meadow and a clear sky. The concept of luck and fortune.
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How 1 person with 1 pen changed 1 digit…and went viral

August 8, 2023 Dustin Siggins Comments Off on How 1 person with 1 pen changed 1 digit…and went viral

  In an era when bombast and insults seem to reign, one “boring” U.S. governor received international media attention with the flick of a pen and the savvy to know when opportunity was knocking. “Boring” […]

Hijacking the news cycle: Be fearlessly opportunistic and exceptionally relevant
Public Relations

Hijacking the News Cycle: Be Fearlessly Opportunistic and Exceptionally Relevant

March 2, 2023 Dustin Siggins Comments Off on Hijacking the News Cycle: Be Fearlessly Opportunistic and Exceptionally Relevant

  “I get hundreds of pitches weekly from publicists. And the vast majority of them won’t get read because they are outside of my coverage area or not a good fit for outlets to which […]

You Can’t Control The Media – So Control The Outlets And Your Message
Branding

You Can’t Control The Media – So Control The Outlets And Your Message

February 2, 2023 Dustin Siggins Comments Off on You Can’t Control The Media – So Control The Outlets And Your Message

You Can’t Make Everyone Happy, Either At the end of January, Lyles Carr received a nice piece of press. A senior vice president at McCormick Group, a national executive search firm based in the DC […]

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Interviews
  • Will Shields
  • John Hickenlooper
  • Domino’s Pizza CEO J. Patrick Doyle
  • Donald Trump
  • Mark Cuban
  • T. Boone Pickens
  • Ben Stein

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