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Sales Is The Company Driver
…But Don’t Ignore The Changing Marketing Landscape Without sales, no company can survive. However, making positive sales decisions has become even more important and complex as we move deeper into the second…
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Are Employee Legal Woes Costing Your Business a Fortune?
Employee legal issues are a hidden cost and they may be costing you a fortune. If your employees are struggling with legal problems, they can easily become your headache, too. CCH, a…
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Winning Government Business
Every business in today’s economic climate faces a persistent question: How can more lucrative opportunities be found? Companies from almost every sector of the economy are finding they have to stretch to…
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Up Close and Personal with T. Boone Pickens
American Business Magazine recently sat down with T. Boome Pickens on the very day his energy initiative was rolled out by President Obama, who spoke about the Boone Initiative during his State…
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Know Your Numbers
About a year ago I was asked to take a look at a website and find ways to increase the income generated from it. The owner was promised an improved return from…
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The Right Incentives
The use of incentives is often overlooked as an effective way to increase market share in a shrinking economy. Productivity-based, excess profit incentives can be designed with no upfront cost. Better yet,…
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Adopt the Will to Win
Combining execution and attitude leads to success Over the last few years, the economy has taken its toll on many small businesses and their owners. Not surprisingly, they are feeling beat up…
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Your Business’ Best Friend
Using online networks effectively can engage your customer base. Thirty years ago, I attended an association meeting workshop with 20 business owners who were enjoying various levels of success in their industry.…
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Why Join Your Local Chamber of Commerce
Some business owners might say their schedule is demanding enough at the moment, and the thought of adding one more activity to their busy calendar is unbearable. So why should they try…
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Reality Check Please
Products don’t sell themselves. Good marketing DOES. So you have this fantastic product/service you’re offering. You’ve done your homework and through your calculations, there is simply no other product/service on the market…
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Building a Web site Framework for Your Business
A s a small business owner, you should be taking advantage of many basic Web site tools. Unfortunately, your time and resources are likely limited. Your main focus needs to be on…
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Can I use Social Media to Make Money?
Energize with Social Media So how you can use social media to get attention, then produce revenue? Did you notice I said “get attention” first, then “produce revenue”? I usually get a…
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Tips & Tactics for Thriving in a Tough Economy
Recession? Downturn? Slowdown? Whatever you call it, the rate of income growth across U.S. businesses has slowed to a crawl. Your own business may not be affected in any way, but the…
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Tales From The Cabana Bar
In 1984, Jeff Rollings rolled into Providenciales, the most inhabited of the Turks and Caicos Islands, not quite knowing what to expect. “Back then, you could walk Grace Bay Beach on a…
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A Sleep-Deprived Nation
With a schedule full of meetings, deadlines, business trips, e-mails to answer and the phone ringing off the hook, you barely have enough time for family and friends—let alone sleep. However, according…
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The Future Of Marketing Is Crowdsourced
There’s no better stat than Eric Schmidt’s to illustrate how radically the amount of information available to people has expanded. Just a decade ago, marketers were able to control much of the…
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Charityable Giving
Many companies are beginning to focus more on charitable giving in order to generate goodwill for their brand. In fact, according to a study by the Wells Fargo/Gallup Small Business Index, 90…
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Becoming A Loyalty Magnet
“I’m looking forward to seeing the results of our work when I return from my two week vacation in Hawaii.” The coughing and sputtering sounds that broke the silence came from one…
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Dave Says…
Dear Dave, I started my own small business a couple of years ago and, thanks to a lot of hard work and your advice, we’re seeing some growth. If you could go…
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What’s Your Exit Strategy?
In 2007, when a potential investor asked business owner Dan Throop, 61, what his exit strategy was, he responded by saying, “When I’m done with this meeting, I’m going to turn around…
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3 High Impact Sales Management Initiatives
You probably squeeze managing your sales force into an already tight schedule. After all, sales managers spend all day dealing with sales issues, while you have other departments to oversee. So, when…
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Selling Your Business To Employees
It may be more practical than you think One of the biggest challenges for owners of closely held businesses is finding a way to turn their equity in a business into cash…
