Alfredo Granados Durini – American Business Magazine

Global expansion isn’t replication—it’s reinvention. What works at home won’t always translate abroad. Success requires cultural fluency, local insight, and the humility to adapt. Without them, even the strongest brands falter.

Lost in Translation: The Hidden Risks and Real Lessons of Market Expansion

July 17, 2025 Alfredo Granados Durini Comments Off

The Mirage of Global Success For many consumer brands—especially in CPG, food & beverage, fashion, and beauty—international expansion feels like the logical next step after domestic growth. Yet this belief is often built on […]