TLDR: Our brokerage spent two years building marketing that reliably produced buyers, then realized the thing we were short of was property to show them. The strategic marketing fix was not a bigger budget […]
The Month Our Marketing Stopped Being a Favor and Became a Function TLDR: For close to two years, marketing at our brokerage was whatever got squeezed between showings and closings, done by whoever had […]
TLDR: Small marketing teams are judged on what they launch, so they keep launching, and the budget quietly fills with activity that never produces an enquiry. The strategic marketing work that actually moves a […]
TLDR: Selling a six-figure purchase to someone who has never met you, in a market they have never visited, forces a marketing discipline most businesses never build: answer the disqualifying questions before the persuasive […]
I am a marketing consultant working with a small DTC menswear brand, Mariner. We make men’s underwear and base layers. We are not a celebrity-founded brand. We do not have venture money. The founder […]
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