Change the story, change the outcome. Influence starts by reframing what people see, feel, and believe before they even realize it’s happening.
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You Control Reality

  People don’t respond to reality—they respond to how reality is framed. This single idea is one of the most important keys to influence, because it means you don’t have to change the facts in […]

Consumer confidence fell sharply in April
Economy

Cost of Money

  “Consumer confidence fell sharply in April as inflation worries and a downbeat outlook on the job market pushed optimism to its lowest level since 2022.”  So starts Josh Schafer’s Yahoo Finance article on 4/30/24. […]

Deficit is the annual difference between the amount of government spending and the amount of revenues collected through taxes and fees
Business Management

Debt, Deficits and Our Clients

  The consulting field, particularly the part of it focused on small and medium-sized businesses, is helping the lifeblood of America thrive. While revenue-based standards vary based on industry, a definition based on number of […]

The 4 P’s of Marketing apply to every business.
Sales & Marketing

Marketing Mindset

  Theory of constraints teaches there are three facets to any business: Sales, Operations, and Finance.  We have to “get work,” “do work,” and “get paid.” There’s a reason Sales comes first in the process, […]