I have watched small and mid sized companies try to compete with market leaders by copying their marketing playbook: broad ad spend across every channel, generic messaging meant to appeal to everyone, and a […]
Walk into almost any leadership meeting and listen carefully to the language. The company wants to grow revenue without increasing costs. Improve customer experience without extending delivery times. Accelerate innovation while reducing operational risk. […]
Law firms lose clients before an attorney ever says hello. A prospective caller hits voicemail at 6 PM, waits on hold during a lunch rush, or gets routed to the wrong person entirely. By […]
Shortly after the British captured New York City from General George Washington in 1776, they devised a plan they believed would end the Revolution. The plan centered on three generals marching from three different […]
The ability to design strategies that anticipate disruption determines whether business leaders and owners fail, survive, or thrive through tumultuous times. As a leader, you need an enhanced business strategy to bring your organization […]
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