There’s no better stat than Eric Schmidt’s to illustrate how radically the amount of information available to people has expanded. Just a decade ago, marketers were able to control much of the messaging that consumers […]
You probably squeeze managing your sales force into an already tight schedule. After all, sales managers spend all day dealing with sales issues, while you have other departments to oversee. So, when you do set […]
Imagine you are in a foreign country and you are thirsty. You could be adventurous and try the local soft drink in a wonderful new flavor. Or you could pick up a Coca-Cola or Pepsi […]
Salespeople are incredible. Like Hollywood actors, whenever they open their mouths, they are putting themselves and their company on the line, taking a risk in the hope of a favorable outcome. Just like actors, even […]
Urban Bratz, LLC was the brainchild of former art director/designer and boutique owner Heather Daniels, an Illinois native. After years designing movie posters and theatrical campaigns in Hollywood, for studios such as Universal and Warner […]
During my time working with (and for) companies large and small, I have discovered that there is a common element to the most successful businesses. The most successful companies have a sales culture. A sales […]
The running shoes you are wearing with the distinctive swoosh; the soda you are drinking in the distinctive red colored can; the jeans with the prominent stitching on the back asserting that you are trendy […]
Successful marketing strategies for the business on a budget Just a few short years ago it seemed you could “sell ice to an Eskimo.” Marketing was simply about pushing consumers toward your brand. Consumers were […]
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