Only a few days after promising Americans a $5,000 dividend check if the GOP retains the balance of power in Congress, President Donald Trump doubled down on that carrot, despite some eyebrow raising from […]
In a much-anticipated consumer price index report, the Bureau of Labor Statistics reported on Friday that the CPI rose a seasonally adjusted 0.4% for the month of August, putting the 12-month increase at 3.4%. […]
Twenty-five years after the seismic terror attacks on September 11, 2001, people at home and across the globe are reflecting not just on the events and outcome of that day, but on the state […]
As the trade tensions continue to escalate between the U.S. and Canada, President Donald Trump upped the ante by threatening to ban the sale of Canada’s Bombardier unless it manufactures its planes in the […]
In the wake of the sudden resignation of Army Secretary Dan Driscoll, some lawmakers have begun to pressure President Donald Trump that it may be time to change the leadership at the defense department. […]
Marketing often becomes a numbers game with more posts, campaigns, ads, channels, and content. On the surface, this can look like progress, with busy teams and metric-filled reports. Yet despite all this movement, the […]
TLDR: Businesses inherit assumptions about which customers, markets and channels are worth pursuing, from templates, agencies, former employees and decisions nobody wrote down. Much of that inherited list has never been tested, and it quietly […]
The Month Our Marketing Stopped Being a Favor and Became a Function TLDR: For close to two years, marketing at our brokerage was whatever got squeezed between showings and closings, done by whoever had […]
In the wake of Spirit Airlines filing for bankruptcy last May, tech giant Google has stepped in with a $10 million cash bid for the failed airline’s vast trove of internal data. Google outbid […]
When a building looks fine on the surface, it’s easy to assume everything underneath is sound. For many property owners and facility managers, structural inspections can feel like a cost that can wait until […]
Walk into any big consumer goods company, and you’ll hear the familiar mantra: “We put the consumer at the center of everything we do.” It’s a compelling message for investors, internal teams, and brand […]
In what could a watershed moment for social media platforms, Meta has agreed to pay $18 billion to settle lawsuits brought by numerous states claiming the platform knowingly targeted kids with addictive methods and […]
Think about the last time you walked into a networking event or social gathering and met someone for the first time. After introducing yourself, you probably didn’t spend the next several minutes talking about […]
A Casablanca skincare brand we work with tried to cut its marketing budget 40% during a slow month because leadership read it as overhead, not investment. We pulled the actual payback numbers, found marketing […]
People focus on the savings account with the highest APY. It makes sense. The rate is easy to compare, and earning more interest sounds like the smart decision. The issue is that savings rates […]
The team is busy. Customers are coming in. Revenue may even be growing. Yet somehow the owner is answering the same questions every day, solving the same problems every week, and putting out the […]
Amidst a burgeoning trade war with border neighbor and largest trading partner, President Donald Trump has issued yet another executive order to remain a large body of water. This time, its Lake Ontario, one […]
I have spent more than 25 years trading stocks, options, and futures, and about half of that also running a business. The two look nothing alike from the outside. Internally they run on the […]
In late 2024, thousands of sellers who had been shipping into Europe for years opened their marketplace accounts to find listings suspended and a request for documentation naming something called an EU Responsible Person, […]
Across client campaigns, the pattern that separates the ones that produced results from the ones that quietly disappeared was almost never the creative. It was whether anybody had a plan for the second week. […]
President Donald Trump made another bold proclamation that has left many protesting, yet again, that he is attempting to overreach the authority of the federal government, this time aimed at his hometown. Trump decried […]
Most small businesses judge their advertising by the wrong number. They watch cost per click or cost per lead, celebrate when it drops, and quietly go out of pocket anyway. The metric that actually […]
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